Philadelphia. You Don't Just Taste It. You Feel It.
Philadelphia. You Don't Just Taste It. You Feel It.
Eating a bite of Philly is different for everyone, but it always takes you to a place you can feel.
![chair2.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/1ec0b3aa-b102-4023-86b9-9148db4dbede/chair2.png)
![CHAIRKV.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/9155c840-dfa6-4ab1-9077-f0dd1cc0d1c4/CHAIRKV.png)
![chair4.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/e7d06801-285d-4b86-9fee-07f19c39d068/chair4.png)
![bath2.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/377f3b75-e691-4fa5-844c-60081bd70f4b/bath2.png)
![bath3.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/464025ec-5311-46ee-822f-5c0db8330b1f/bath3.png)
![bath.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/6800e68a-c30c-4900-84b5-966b20e78352/bath.png)
![fur2.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/5c0530ff-b245-4348-96cb-309a6445ea5f/fur2.png)
![RugKV.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/a80894b4-dbe3-44d0-89bb-5fdd543ed534/RugKV.png)
![fur1.png](https://images.squarespace-cdn.com/content/v1/641077b353eef57077dc2ffc/535e1f93-c9dd-467b-b4fd-f84f2bfa218f/fur1.png)
The social campaign juxtaposed macro product shots with their feelings.
Agency: GUT
Director: Ian Schwartz
Creative Team: Dean Paradise, Bruno Mazzotti, Lauren Cooper