gunxgun. 100 things.

gunxgun. 100 things.

It's too easy to buy a gun in America.

It's faster to buy a gun than to buy chocolate-covered pretzels at Trader Joe's. Or run a mile. Or create a Tinder profile.

People die because it's so easy to buy a gun in America. So for gunXgun, a gun control non-profit, we made a list of 100 things that take longer than buying a gun in the US.

For each harmless thing, we told the story of one real gun that was purchased quickly and was used to end lives.

Cannes Lions: Silver

Agency: DDB NY

Creative Team: Icaro Doria, Guilherme Rácz, Lucas Casão, Tom Mandel

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