gunxgun. 100 things.
gunxgun. 100 things.
It's too easy to buy a gun in America.
It's faster to buy a gun than to buy chocolate-covered pretzels at Trader Joe's. Or run a mile. Or create a Tinder profile.
People die because it's so easy to buy a gun in America. So for gunXgun, a gun control non-profit, we made a list of 100 things that take longer than buying a gun in the US.
For each harmless thing, we told the story of one real gun that was purchased quickly and was used to end lives.
Cannes Lions: Silver
Agency: DDB NY
Creative Team: Icaro Doria, Guilherme Rácz, Lucas Casão, Tom Mandel