SPANX. White Pants You Can Underthink.

When SPANX launched their new, 100% impossible to see through white fabric pants, we knew women would be skeptical.

So we used the fabric to cover a nude photo of supermodel Ashley Graham on a billboard in LA and prove you couldn’t see a thing.

Then it was time for the big reveal, on Ashley’s terms.

And the full campaign marked the end of white pants worries and a new aesthetic for SPANX.

Agency: GUT

Creative Team: Dean Paradise, Bruno Mazzotti, Lauren Cooper, Clara Lyvoff, Rachel Fund

Director: Amirah Tajdin

SPANX. White Pants You Can Underthink. SPANX. White Pants You Can Underthink.