Philadelphia. Cheesecake Is Everything.
Philadelphia. Cheesecake Is Everything.
We tapped into the vIRaL “Is It Cake” tRenD to bring cheesecake back to the hearts, minds, and screens of Millennials for the holidays.
We made everything on the holiday dinner table (even the latkes) to all the gifts passed around afterwards, out of cheesecake.
We sold kits on Amazon to make cheesecake dupes of the most sought-after holiday gifts, like this Phanel bag.
They sold out.
And our print campaign showed off even more cheesecake gifts.
Agency: GUT
Creative Team: Dean Paradise, Bruno Mazzotti, Lauren Cooper, Daniel Jaramillo, Tina Assadpour, Clara Lyvoff, Rachel Fund
Photographer: Jack Strutz
Director: Freddie Powell