Michelob Ultra. Save it See it.
Michelob Ultra. Save it See it.
How do we amplify women’s sports and empower women athletes? Visibility. And how do we get more visibility in our feeds? The save button, which just so happens to look suspiciously like the Michelob Ultra ribbon.
When we hit save on women’s sports, we see more women’s sports.
Cannes Lions: 1 Silver, 1 Bronze
One Show: 1 Gold, 2 Silver, 2 Bronze Pencils
D&AD: Graphite & Wood Pencil
Clios: Gold
We cast real athletes in our campaign including WNBA champion and Olympic gold medalist, Nneka Ogwumike, NCAA title winner CeCé Telfer, and ESPN analyst Andraya Carter.
Our content was saved by Serena Williams, Alex Morgan, Jimmy Butler and other stars of the sports world.
Agency: GUT
Director: Elena Parasco
Creative Team: Ricardo Casal, Juan Javier Peña Plaza, Ariel Abramovici, Bruno Acanfora, Lauren Cooper, Alexander Allen, Andy Tamayo, Willow Ennen, Andrew Gonzalez