WCFF. Endangered Love.
WCFF. Endangered Love.
To raise funds for the WCFF and other organizations that protect rhinos, pandas, sloths and gorillas we created a brand called Endangered Love. We sold products like books, posters, t-shirts, coffee mugs and more, all based on illustrations of endangered animals procreating - the only proven way to fight extinction.
D&AD: 2 Wood Pencils
One Show: 2 Silver Pencils
Cannes Lions: 4 Shortlists
We dropped a remix of the song “I Just Had Sex” by Akon and The Lonely Island.
Agency: DDB NY
Creative Team: Icaro Doria, Bruno Oppido, Thiago Carvalho, Tom Mandel, Diego Limberti, Betsy Appling, Kelly Buckley, Lindsey Dyer, Andrew Hurwitz
Illustrations: Carlos Paboudjian